BABY WEEK IS A SOCIAL MOBILIZATION STRATEGY WHOSE OBJECTIVE IS TO MAKE CHILDREN’S RIGHT TO SURVIVAL AND DEVELOPMENT UP TO 3 YEARS OLD A PRIORITY ON THE AGENDA OF BRAZILIAN MUNICIPALITIES.
Countless activities are carried out during Baby Week involving public and private services and areas, which helps people look at babies and small children in a new light. The initiative started in 2000 in Canela (RS) as the brainchild of a psychiatrist who proposed working collectively with issues involving early childhood.